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Archive for the ‘kapil’ Category

The 10 Things I Do to Skin a Single Piece of Content

by Kapil Jekishan
July 21, 2015
2 comments

Wouldn’t it be great that every time you came up with an idea, you didn’t have to worry about it being buried amongst the plethora of content across the web? This is every creator’s fear… That their brilliant idea will only live a short finite life and never truly reach those who would benefit from […]

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3 Ways to Create Your Own Animated GIFs

by Kapil Jekishan
July 12, 2015
1 comments

If you want to spice up your presentations or you’re simply looking to create an animated GIF that adds meaning and excitement to your blog or social profiles, here are three simple tools I’ll often turn to. Animated GIFs have been around for years, but over the last year they’ve started to become prominent across […]

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What Tinder Can Teach You About Social Selling

by Kapil Jekishan
July 5, 2015
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The concept of dating and meeting new people has changed through the evolution of apps. I caught up with a friend who talked me through how Tinder (dating app) has allowed him to meet with so many new individuals that he no longer persists with conventional methods. Given my curiosity, I asked him to talk […]

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Open vs Closed Content Marketing: Which Accountant Should You Contact?

by Kapil Jekishan
June 22, 2015
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Here’s the thing, professional services firms are by far the most conservative marketers out there. You could argue a case that medicos supersede them, but I realise legislation might have a role to play with that. But why are they so conservative? Melissah Smith hits the nail in the head by claiming that most professional services […]

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How to Turn 70% of Your Prospects into Customers [Infographic]

by Kapil Jekishan
June 14, 2015
4 comments

According to a study from PeopleMetrics, sales professionals need to go ‘above and beyond’ when it comes to providing a true customer experience. What does it mean to go above and beyond? If we look at it from a net promoter score perspective, the study found that scores increased from 37 to 51 when the […]

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