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Archive for the ‘how to tutorials’ Category

3 Ways to Create Your Own Animated GIFs

by Kapil Jekishan
July 12, 2015
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If you want to spice up your presentations or you’re simply looking to create an animated GIF that adds meaning and excitement to your blog or social profiles, here are three simple tools I’ll often turn to. Animated GIFs have been around for years, but over the last year they’ve started to become prominent across […]

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How to Send a Personalised LinkedIn Invite from your iPhone

by Kapil Jekishan
April 22, 2015
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Last month we put together an infographic surrounding the key elements which you should include when sending a LinkedIn invitation. One of the key downsides I found with personalising invitations was the inability to customise your invitation on mobile (in my case, an iPhone). A good connection of mine on Twitter, Kevin Tully was kind enough […]

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How to Write the Perfect LinkedIn Invite [Infographic]

by Kapil Jekishan
February 17, 2015
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Before I begin, does this look familiar to you? If you’ve been on LinkedIn long enough, the above should come as no surprise. It amazes me how often I see individuals issue requests without customising their message. Would you approach someone in the middle of the street and ask for their phone number? Okay, maybe some of […]

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How to Choose a Creative Marketing Agency

by Kapil Jekishan
March 9, 2014
2 comments

The choice of a marketing agency is less a matter of going eeny, meeny, miny, moe than it is a combination of hard strategy and team chemistry. It may seem counterintuitive to put so much work into finding a team who would shoulder the burden of your marketing efforts, but in the grand scheme of things, it’s the kind of work that pays dividends.

With Australia being home to roughly 250 major marketing agencies, not to mention more than a thousand boutique advertising consultancies, the task of hunting down the best fit for your business can seem daunting. Below are a few tips to help you make sure you get it right the first time.

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