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Archive for the ‘content marketing’ Category

The 10 Things I Do to Skin a Single Piece of Content

by Kapil Jekishan
July 21, 2015
2 comments

Wouldn’t it be great that every time you came up with an idea, you didn’t have to worry about it being buried amongst the plethora of content across the web? This is every creator’s fear… That their brilliant idea will only live a short finite life and never truly reach those who would benefit from […]

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Open vs Closed Content Marketing: Which Accountant Should You Contact?

by Kapil Jekishan
June 22, 2015
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Here’s the thing, professional services firms are by far the most conservative marketers out there. You could argue a case that medicos supersede them, but I realise legislation might have a role to play with that. But why are they so conservative? Melissah Smith hits the nail in the head by claiming that most professional services […]

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How to Turn 70% of Your Prospects into Customers [Infographic]

by Kapil Jekishan
June 14, 2015
4 comments

According to a study from PeopleMetrics, sales professionals need to go ‘above and beyond’ when it comes to providing a true customer experience. What does it mean to go above and beyond? If we look at it from a net promoter score perspective, the study found that scores increased from 37 to 51 when the […]

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A Data Driven Guide to How Explainer Videos Drive Conversions

by Kapil Jekishan
May 25, 2015
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Before I dive into how explainer videos can impact your conversion rates, let’s quickly examine what an explainer video really is: Photo Credit: Quicksprout Quite a number of startup businesses especially within the SaaS (Software as a Service) space seem to invest in developing one or more to help explain their product. What your business […]

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Content Marketing in Australia 2015 [Infographic]

by Kapil Jekishan
April 17, 2015
1 comments

Last year when we compiled our insights on what Australian content marketers need to do we discovered the following key points: 1. 52% of Australian businesses have a documented content strategy 2. Social media content and articles on your own website are the two dominant content marketing tactics used by businesses. 3. Website traffic and social media sharing […]

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