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Infographic: Is Your Social Selling Creepy?

by Kapil Jekishan
June 1, 2015
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Have you ever received a LinkedIn request from a salesperson wanting to connect without any given season? Maybe you met someone at a conference and now they’ve tracked you down on Facebook – it all seems a bit too creepy doesn’t it? The trusty creative folks at HubSpot have put together an excellent report which […]

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A Data Driven Guide to How Explainer Videos Drive Conversions

by Kapil Jekishan
May 25, 2015
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Before I dive into how explainer videos can impact your conversion rates, let’s quickly examine what an explainer video really is: Photo Credit: Quicksprout Quite a number of startup businesses especially within the SaaS (Software as a Service) space seem to invest in developing one or more to help explain their product. What your business […]

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How to Promote Your Content in LinkedIn Groups

by Kapil Jekishan
May 14, 2015
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Like most, sorry, ANY social networking site, the primary goal of a LinkedIn group is to create a hub for quality connections and conversations. LinkedIn is a professional network, focusing on B2B relationships, which means the quality of the interactions are much higher than those from micro platforms such as Twitter or Snapchat. Why Groups LinkedIn Groups is a […]

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How Often Should Your Company Blog [Infographic]

by Kapil Jekishan
May 7, 2015
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How often should you blog? This is a question we’re posed at least once a week and most of the time it’s easy to provide an anecdotal response (based on experience). Check out: Content Marketing in Australia 2015 [Infographic and Insights] Thanks to the guys at HubSpot, we now have access to some of the […]

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How to Send a Personalised LinkedIn Invite from your iPhone

by Kapil Jekishan
April 22, 2015
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Last month we put together an infographic surrounding the key elements which you should include when sending a LinkedIn invitation. One of the key downsides I found with personalising invitations was the inability to customise your invitation on mobile (in my case, an iPhone). A good connection of mine on Twitter, Kevin Tully was kind enough […]

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