How To Display Social Media Testimonials On Your Website
Before online reviews, word-of-mouth advertising was recognised as the primary factor behind the majority of purchasing decisions. In today’s mobile friendly and digital landscape, online testimonials have become even more important for consumers whether it be search results, social media testimonials or third party review websites e.g. TripAdvisor.
According to a Local view points study, 72% of consumers trust online reviews as must as personal recommendations!
Today’s post is geared towards social media testimonials and how you can show off your reviews on your website to emphasise your authority and credibility.
When a prospect lands on your website, they want proof that you can stand up to your promise and deliver a solution to their problem. So it’s important to show them that you’ve successfully done this in the past and your customers are happy to share their story with the public.
Here are 5 social outlets that allow you to embed publicly posted content directly onto your website:
1. Facebook Testimonials
On your Facebook page, head over to ‘Posts to Page’ on the left panel of your fan page.
Click on the arrow pointing to the right which will expand all posts posted to your page by any third party.
When you find a good testimonial like Tracy has left for the Mihiri House, click the drop down arrow then choose ’embed post’ which will provide you with the relevant code to enter on your website.
2. Tweets as Testimonials
Tweets can make for excellent testimonials because they’re concise, to the point and deliver a high dose of praise and excitement. And because they’re public, you don’t have to seek permission to post them on your website.
Simply review your mentions on a daily basis and see if any of them can be used as potential testimonial. You can also conduct searches using the Twitter search box for your @username, business / product name and other words like “highly recommend”, “use” or “like”.
Once you have finished looking for tweets, go to your profile’s saved favorites and choose the ones you’d like displayed on your site. Click the “More” link underneath it to use the “Embed Tweet” option. Simply copy the embed code and put it on your website.
and when done correctly, the tweet should appear natively on your website as shown below:
— Anna Cochrane (@Anna_Cochrane) July 21, 2014
3. Google+ Testimonials
Google+ is a great source for testimonials with easy search and embed options. Start by searching for your business / product names, plus any relevant keywords. Then click on “Google+ Posts” at the top of search results to just see the posts. When you find a good post, hover over it and click on the drop down arrow. This will show you the “Embed Post” option. Copy the embed code and put it on your website.
4. Pinterest Testimonials
If your business or products are highly visual (e.g. food, travel, photography, fitness, toys, handmade, crafts, etc.) then chances are that you’ll find some good pins to use as testimonials on Pinterest. In order to capture a pin you’d like to embed, start by searching for your business or product names and add any relevant keywords to get relevant results. For example “Love Nudie Coconut water” When you find a good pin, click on the pin to expand it and then copy the hyperlink e.g.https://www.pinterest.com/pin/38421403043277418/ and go to Pinterest’s Widget Builder and paste this hyperlink as shown below. Once you click ‘build it’, you’ll be presented with the code to enter onto your website and off you go!
Perhaps not the easiest platform to embed and search for posts but if you come across a particularly great review of your business, here’s how to do it. Log into Instagram on your desktop and find the post which praises your business, expand the image as shown below and click on the ’embed’ option.
As you can see, testimonials are very powerful tools that can turn a potential client interested in your business into a paying customer. Social platforms that have embeddable posts can help you share great testimonials for your business, products, and services directly on your site.
So always pay attention to any relevant brand mentions on Twitter, Facebook, Google+, Pinterest and Instagram. You never know what hidden gems you’ll find that can be shared with across your digital channels.
What about you? How are you using the embed feature from your social media channels?
Why I’m Hooked On Micro-Content
What is Micro-Content
If I had to simplify the concept of micro-content, I would define it as a form of content which is easy and quick to consume by your audience such as short videos, status updates, visual art, condensed infographics and photos.
From a social media perspective Visual.ly identifies micro-content to images that tease a larger infograhic, 6 second videos to share on Instagram or Vine that present a preview for a longer video.
This isn’t something new. We’ve become accustomed to catchy jingles that have transformed soaps and soft drinks into household names, we had cereal box trivia and coffee sleeves that barely fit a sentence or two.
But the ease at which you can create micro-content? Crafting a tweet, shooting a video from your iPhone, animated micro infographics (see below), using an app like WordSwag to create your own custom visual quote – that’s what’s changed!
Using micro-content is an avenue for creativity and a chance to establish not only your brand, but a relationship and a reputation with your audience.
Why Should Your Business Invest in Micro-Content?
According to the National Centre for Biotechnology Information, the average attention span for a human being is now 8 seconds (2013), one second less than the attention span of a gold fish!
Visual by Tom Fishburne
Data also indicates that micro-content is on the rise – just look at this Google Trends chart for the phrase ‘infographics’.
According to entrepreneur and vocal social media enthusiast, Gary Vaynerchuk, he also believes that content is predicated on time and less on the dollars you have to spend. The way your business tells it’s story is changing and you need to adapt.
How much Should You Invest?
According to marketing consultant Brian Honigman, one of the greatest benefits of micro-content such as a tweet, Facebook post, Hyperlapse video is the fact that it doesn’t require a huge amount of investment to generate each piece of content. The objective should be to consistently deliver this form of content and cover a range of topics relating to your business and it’s audience’s interests.
What Type of Micro-Content Should I Create?
Think about your business objectives and key demographics. What would appeal to them and attract them? What are their aspirations and passions? Dove launched their #RealBeauty and #WeAreBeautiful campaign to coincide with the recent noticeable uptick of feminism.
United Colors of Benetton released their UNHATE campaign amid religious unrest.
Dove won applause. Benetton won outrage. Either way, both campaigns were effective in getting each respective brand the necessary attention they were seeking.
If you run a small business it is still possible to have a strong impact through micro-content. Just take a scroll through Dentist@330‘s Facebook page as an example which used a series of comic strips and short informative infographics to engage both their online audience and existing patients.
Because you want ads that matter, not ads that intrude
You want people to notice you without noticing that you’re marketing to them.
Image Source: Axe calendar
From Up North’s advertising archive is full of ads-that-aren’t-ads, but more like free posters (some even animated) that people can snag and display across their social media profiles.
In the case of Tumblr, PBS maintains a Tumblr food blog which shares a lot of fun and engaging GIFs in addition to links to drive visitors to their website.
Because the ‘shiny object syndrome’ is mutual
Tom Fishburne’s Shiny Object Syndrome refers to marketers jumping from one shiny ‘trend’ to the next. But consumers are also always jumping onto something new, in the hopes of being pioneers instead of bandwagoneers.
Instead of being intimidated by the very short lifespans of tweets, gifs or visual content, think of this: it only takes ONE person to kickstart a snowball effect.
What are your thoughts on micro-content? Is this a direction you see your business taking? Look forward to hearing your views in the comment section below.