Monthly Archives: January 2014

5 Tools to Make Your Website Visitors Take Action

by Kapil Jekishan
January 23, 2014

So you’ve got your website up and running and done a little SEO so your website is started to get a bit of traffic.  But what about getting this traffic to actually take action on your website, whether it be to purchase, subscribe or call you?

How can you be sure that your website communicates the right message to your readers and guides them to do what you want them to do before leaving your site?

That’s okay…as the common saying goes, there’s an app for that or in today’s post, there are certainly tools for that.

Let’s explore five of the most powerful conversion optimisation tools we have experimented with (and some which are used daily) and you can decide which you’d like to explore on your website.

1. Piwik (free)

Piwik is a free, open-source alternative to other web analytic applications such as Google Analytics. One of the standout features about Piwik is the user friendly nature of their interface and figuring out what each feature does.  In addition, it’s relatively easy to set up so rest assure you won’t be spending extensive hours trying to get it up and running.

piwik

Here are a few of key features on Piwik:

–         Capture data on visitors in real time as they land on your website.

–         Create specific goals of what you want users to do on your website.

–         Track orders, shopping cart updates, product views and other e-commerce features.

–         Use plug-ins to increase the tool’s functionality.

–         Check your analytics data via mobile.

If you’ve had a play with Google Analytics, then you’ll find the Piwik’s dashboard pretty easy to use.  If you want a deeper look at Piwik check out this brief presentation.

2. Visual Website Optimizer (free version, paid plan starts from $49/month)

Visual Website Optimizer like Piwik is a user friendly application which operates as an A/B and multivariate testing tool. Don’t worry, no prior knowledge of coding/programming is required to perform your own tests.

Some of the stand out features of VMO include:

–         A/B and multivariate testing

–         Landing page analyzer

–         Cross-domain tracking

–         Geo-targeting and behavioral statistics

–         Heatmaps and clickmaps

–         Test mobile websites

All you need to do is install a piece of code on your site and then go to the Visual Website Optimizer and insert the URL of the page you want to test.

When your page is loaded, select which elements you want to improve and start updating them.  Still a little unsure? Click here to watch a quick video so you can see it in action.

3. ClickTale (free version and customized premium plans)

ClickTale is a powerful in-page analytics resource , providing in-depth metrics on your visitors’ experience on your website. Unlike other analytics tools that track user behavior between pages, ClickTale shows you what users do inside the actual web pages. It’s like stalking except legally!

clicktale

So here’s what Clicktale provides you:

–         heatmaps (e.g. “mouse move” and attention heatmaps)

–         search visitor recordings

–         real time site monitor

–         geo-location

Click here to watch a 90-sec presentation about ClickTale.

4. CrazyEgg (60-day free trial, paid plans from $9 to $99/month)

CrazyEgg is a powerful metrics and tracking tool which provides you with data regarding how your visitors engage on your website.

crazyegg

Here is a summary of some of the key features on CrazyEgg:

–         what visitors are looking at

–         how far down the page they scroll

–         where people leave the page

–         where they are clicking

–         where different traffic sources click on your pages

–         the percentage of users clicking on something

Watch this video to get a taste of this tool.

5. KISSMetrics (14-day free trial and paid membership from $99/month)

Both CrazyEgg and KISSMetrics are founded by Neil Patel, the serial entrepreneur who also runs a pretty neat blog over at Quicksprout. While CrazyEgg helps you discover what visitors are doing on your site, KISSMetrics gives you an in-depth analysis on funnel conversion on a multi-session basis.

This means that you can check the effectiveness  of your sales funnel and what your users are doing after signing-up (e.g. have they used your products, if so, how much and how often, etc.).

This tool delivers granular real-time tracking and shows you where users click, how they got to your site, what people like most and what they don’t or where they get stuck.

Bonus Tip: Optimise Your Backend Funnel

Remember that your main goal for tracking and analyzing is to increase your bottom line and turn visitors into paying customers. But you shouldn’t stop here! Focus on the big picture, which is increasing the lifetime value of a customer. So yes, sales are great but hopefully your website also provides quality information whether it be through your blog, case studies or reports.

So yes optimise for more conversions but don’t forget that you’re dealing with everyday people so be personal, make sure it’s easy for potential customers to get in touch with you if they have any questions. For example, you could consider adding a chat widget so a visitor can ask a question in real time.

Have you got any tools you would add to this list? We would love to know so just leave us a comment below.

6 Hacks To Stand Tall on YouTube

by Kapil Jekishan
January 21, 2014

Using Youtube as an avenue to distribute your content and funnel the traffic from your videos to your website is a great method of building an audience and market your business. In 2013 every second there are 46,296 YouTube videos being viewed all around the world.

Video consumption has never been higher and Youtube is the outright leader in that space (but I’m sure you know this) so you should be tapping into Youtube for traffic and attracting as many eyeballs as you can.

So with the intro out the way, I figured we could look at six basic hacks to really give you that edge over some of your competitors who might not be utilising this medium as part of their strategy.

youtube cover image

1.   Entertain Your Audience

The times are shifting from the conventional ‘information centric’ phase to ‘entertainment age’, so it’s all about finding a way to tell your story in an engaging manner where the end user will want to distribute it across their social networks. For example, animated explainer videos are an excellent method of showing what your business stands for or to perhaps explain a complex concept in an easy to consume manner, we like to call it creative content marketing.

So what does an engaging video look like, well not to self promote, but I happen to think the animated video I used at my engagement party was pretty cool (see below):

Engaging videos will stick in people’s minds and make them want to tell others about it. The more engaging your content is, the more views, shares and responses you get. On the off chance YouTube detects a steady spike in views, you could possibly have it featured which would be quite the achievement.

Oh… and although it may seem like a no-brainer, make sure your headlines are sexy for both users and the search engines. Stir curiosity, make a promise, ask a question! The easier it is for your videos to get found, the greater chances you have to rank within Youtube, which by the way is the second most used search engine in the world, after Google of course.

2.   Use SEO for your descriptions

YouTube uses the copy and keywords in your description to determine the nature of your video and whether it’s relevant for people when they type in their keywords for a search query.

Write your video description just as you would typically write a blog post. Briefly describe what’s inside your video and why people should watch it. Try not to stuff them with keywords and irrelevant information and also remember that the first 22 words appear before the ‘see more’ option becomes available. If you plan to insert a link in the description, be sure to include the http:// in front of the address (so that it becomes clickable).

Another point while on SEO is to look into getting your videos transcribed. Simply add the text of your video in the description area and naturally insert some of your prominent keywords.

3.   Tag Your Videos

When adding tags to your videos, be sure to insert them with quotations. This tip alone will make your videos even more relevant when users type in these specific tags in their search queries.

tag your videos

 4.   Use Annotations

Annotations are better known as bites of text you can add as overlays to your video which help to;

–       link to other videos

–       direct people to your subscription box

–       link a video to your playlists or channels

This is a great method to increase views to related videos and also get more subscribers to your channel. Just check out how Jamie Oliver’s video does it below:

YouTube annotations

Annotations can tell people to link to different similar videos if they enjoy the one they’re currently watching so you could have the attention of your viewers for hours!

5.   Upload Custom Thumbnails

How many times have you decided to open a video or not open one based on the thumbnail image? It makes a difference to your video’s click through rate.

In order to add your own custom thumbnail, follow these steps:

–       Go to the top right of your Youtube page and select “Video manager”.

–       Click on the “Channel settings” on the left side.

–       Switch on the “Custom thumbnails” option.

–       Click on the “Verify” button above and go through the verification process.

–       The “Custom thumbnails” are now enabled.

–       The next time you’ll upload a new video, you’ll see the “Custom thumbnail” button on the lower right side of the page.

youtube custom thumbnails

6.   Post Your Videos As Itunes Podcasts

This tip is heavily underutilised by a most YouTube users. Head over to the Podcast section of the iTunes store and select “Submit a Podcast”. This will take you through the process of having your videos uploaded on the iTunes store. Now, users will have the opportunity to subscribe and automatically download your videos every time you post one. Pretty neat huh?

I’ve kept this post short and sharp but hopefully these six hacks have given you some insights into how you can tweak your YouTube strategy to get more attention and tell your brand’s story a little better.

If you have any specific YouTube tricks or tips you’d like to share, please let us know through the comments section below.

Page Rank and Domain Authority Who…?

by Kapil Jekishan
January 3, 2014

In a recent study by Search Metrics we can see that link building is still a vital part of the SEO process that will lead us to the coveted number one spot on Google. When it comes to this, page rank and domain authority both pack a fair punch. But are you in the know when it comes to them?

Page Rank – What Is It?

Page rank (PR) is one of Google’s babies. The PR measures the relevance and usefulness of each page. Pages are scored from 0 to 10 with 10 being the highest. As always, Google is quite tight lipped when it comes to letting us know how the PR is actually figured out. However, we can be certain that the number and quality of inbound links to a page will directly affect its PR score.

Quality links count as links coming from other pages or sites that are perceived to be useful and relevant. Every link will count as a vote but some votes will carry more weight than others. If an online clothing store receives inbound links from a high profile fashion blog with a high PR this can help to increase the page rank of the store. But if the store has hundreds of links from online casinos, the score will not be as high as the relevance factor just isn’t there.

Because page rank evaluates each individual page, it’s possible for site owners to compare how their pages compare with each other. Although the Home page of most sites ranks highest with PR, sometimes there can be some surprising results with interior pages ranking higher. This information can come in useful when looking at revamping content on other pages.

SERP-image-300x168

Domain Authority – What Is It?

Domain authority (DA) also looks at the popularity, usefulness and relevance of a site but it measures it in a different way. Also, it has nothing to do with Google. DA is a SEOMoz prediction of how the site will perform in search engine rankings. Unlike page rank, the DA scale goes from 0 to 100.

The SEOMoz system looks at all kinds of data before the final score is given. These include, but are in no way limited to:

  • Google PR
  • Alexa Rank
  • MozRank
  • MozTrust
  • Age of domain
  • Quality of content

Because of the criteria used to measure the domain authority, it can be quite easy to move up the ranks in the early days. For instance, extra points will be added as the site gets older and larger, which is a natural progression for any active website where fresh content is being added. So moving from a DA score of 10 to 30 might be relatively simple. As time goes on though, getting to the dizzying heights of a 60, 70, 80+ scores will be progressively harder.

Domain authority looks at the whole domain rather than the individual page which makes it extremely easy to compare the popularity of different sites at a glance.

Battle of the Metrics?

Site owners and advertisers will undoubtedly want to know which metric they should concentrate on while they work on their link building opportunities. It’s been suggested by many that domain authority might be more influential when it comes to search engine ranking.

The truth is though, it would be best to aim for good scores in both areas. Neither page rank or domain authority can be directly manipulated like some other methods of SEO. The emphasis must be on trying to build good quality, organic backlinks by creating useful and relevant content.

– See more at: http://webquacker.com.au/page-rank-and-domain-authority-who/#sthash.Q8oCWUHj.dpuf